Digital signage dynamically delivers targeted messages to electronic displays in specific locations at specific times. Because the messages are electronic, they can be updated remotely without modifying the physical signs.

Digital signage are everywhere in today's techno-centric world -- universities, casinos, banks, hotels, hospitals, doctor offices, conference rooms, grocery stores, fitness centers, public venues, retail, and transportation locations.

Hardware and software used to provide total digital signage solutions:

• Displays (LCDs, plasmas, touch integrated, overlays, thin-client displays, etc.)
• Mounts (ceiling and wall)
• Cables (CAT5 VGA data transmitters, RS-232 extender, KVM switches, line splitters, broadcasters)
• Media players and small-form-factor PCs
• Web-hosted software, content-management software, content design, scheduling, and device management
  

Digital signage has multiple functions:

Information

• Flight information in airports
• Corporate office communications to employees

Advertising

• Lift in sales to include in-store promotions

Advertising by third parties

• Restaurant-based digital signage networks that sell advertising to local merchants/service providers
• National advertisers

Enhanced consumer experience

• Digital signage in waiting areas and doctors' offices to reduce perceived wait time

Impact customer behavior

• Post office digital signage that directs patrons waiting in line to the automated machines
• Grocers digital signage provides customers with recipe information and different areas of the store, increasing the time spent on the store premises (dwell time)

Brand enhancement

• Department stores use video digital signage as a part of store décor to build a story around a brand

To learn more about all the VISUALSolve solutions, please contact us at sales@its-itsm.com